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Las Esmeraldas · Sales Hub

1 Global ConeXión · Internal Use Only

Sharper execution.
Same 700 / 700.

Every framework from the Las Esmeraldas Prospecting Playbook v1 — the Five-Step Telephone, the Voicemail script, RBO turnarounds, the Four-Element Email, the Pyramid — built to use during your dial blocks, not after.

Cartagena · —
—
Long Beach · —
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🔒 Rep View active — you're seeing your own performance and the Las Esmeraldas team aggregate. Other reps' individual numbers are hidden by design.
Today · Carolina Lugo

Where you stand

Live picture of today's activity against the playbook KPIs. Update from the Daily Tracker tab.

Current Gemstone Tier

Topacio

Strong execution. Pacing toward Sapphire by month-end.

64% to Zafiro
Golden Hour Loading

First Block · Eat the Frog

Cartagena 10:30 — 12:00  ·  Long Beach 7:30 — 9:00
—
Eat the frog — the worst dial of the day goes first. The Tier-A account you've been avoiding. 90 minutes, no Slack, no email reading, no admin. Connect rate is 3× higher in this window than after lunch.
7 Playbook Upgrades

The work, sharpened

i.
Golden Hours

Protected dial blocks. Phone face-down on every other surface.

ii.
Pyramid (A/B/C)

Allocate the 700: 200 / 350 / 150. Top of the pyramid first.

iii.
5-Step Telephone

Opening framework. Same 700 calls, more booked meetings.

iv.
RBO Turnarounds

Reflex / Brush-off / Real objection. Don't argue — redirect.

v.
4-Element Email

Hook · Relate · Bridge · Ask. Under 90 words. One question.

vi.
Voicemail Script

20–30 seconds. Number, twice. Email within 5 minutes.

vii.
Own the CRM

Log within 60s. Tier before second contact. Zero stale deals.

Upgrade III · Five-Step Telephone Framework

Same 700 calls. More booked meetings.

Click through the steps in order. The script is drayage-adapted — Mayor West Coast at the Ports of LA / Long Beach. Practice once before each Golden Block.

1
Step 1 of 5
Get to the point
The 5 Steps
    Upgrade VI · Five-Step Voicemail

    20–30 seconds. Number, twice.

    ~420 voicemails per rep per month go unstructured today. A 1% callback lift = 4–5 free conversations a month. Double-tap rule: voicemail left → email sent within 5 minutes that references it.

    1
    Step 1 of 5
    Identify
    The 5 Steps
      30
      Practice timer Target ≤ 30s
      Upgrade V · Four-Element Email

      Hook · Relate · Bridge · Ask

      Three rules: it must get opened, it must get read, it must get a response. One ask, easy yes/no. Under 90 words. No attachments on cold emails.

      Templates
      Upgrade IV · RBO Turnaround Library

      Reflex · Brush-off · Real objection

      Don't argue with a reflex. Don't take a brush-off at face value. Address a real objection head-on. Type the start of any objection to filter — or click any card to see the turnaround.

      Upgrade II · Prospecting Pyramid

      Allocate the 700. Top of the pyramid first.

      Tier every prospect A / B / C in HubSpot before the second contact. Default split: A = 200, B = 350, C = 150. Adjust below — the daily target updates live (22 working days/month).

      A
      Cuentas Estrella Walmart, Target, Costco · top-tier importers
      200/mo
      B
      Mid-Market Mid-cap importers · 50–500 containers/yr
      350/mo
      C
      Volumen Long-tail · qualify-and-tier-up candidates
      150/mo

      Adjust allocation

      Daily: 9 calls · 9 emails (double-tap)
      Daily: 16 calls · 16 emails (double-tap)
      Daily: 7 calls · 7 emails (double-tap)
      Monthly Total
      Target: 700 calls + 700 emails
      700
      Discipline rule

      When you only have 30 minutes left in a Golden Block, the next call comes from Tier A — even if the queue says B. Top of the pyramid always gets first shot at your peak hours.

      Upgrade VII · Own the CRM Like a CEO

      Today, in numbers

      Log activity here as you work. HubSpot stays the source of truth — this is the at-a-glance view for the rep. CRM Hygiene multiplier: below 80 = ×0.9 commission, 95+ = ×1.05 bonus.

      Log today's activity

      Right now

      Live readout

      Pace check

      0 Calls
      / 32 today
      0 Emails
      / 32 today
      0% Connect Rate
      / 40% floor
      0 Meetings
      ≥ 1/day pace
      Friday 1:1 prep

      Stay on pace today and you're tracking toward Topacio for the month. Two strong Golden Blocks tomorrow puts Sapphire in reach.